We keep our clients informed of the progress of their campaigns by sending a report straight to their inbox when the campaign reaches its halfway point, as well as a second report after the campaign has been completed.
These reports provide details to track performance, such as the number of impressions made and the number of accounts reached. The number of clicks to the listing page and more.
A key benefit to these reports are ready to present to their vendor allowing them to show a preview of the ad and transparency of how it is showcased to potential buyers.
Here are some campaign performance metrics that you can receive depending on the type of campaign you are running:
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Impressions (also known as total views) for your campaign
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Clicks on your campaign
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Click Through Rate %
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People reached
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Engagements (reactions, likes, shares, saves)
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Leads generated from your campaign (if lead Generation objective)
You can use these metrics to assess the effectiveness of your campaigns and make data-driven decisions on how to optimize them for better performance.