We apply optimisation on all adverts regardless of pricing. Many providers submit an advert and don't look at it until the end, finding poor results. We take a different approach and ensure the advert is performing with the target audience to maximise the result for the vendor.
If the advert is not performing, we will work with the client to change the creative, the copy and descriptions, adjust the audience, targeting and review the scheduling of the advert to ensure peak times are covered.